We run it, you run the business
Full Management is for owners who have accepted that doing it themselves is not working — not because they lack ideas, but because the person who knows the business best is also the person with no spare hours.
Not posts. A system that keeps running during the weeks you are too busy to think about it.
Most social media help stops at the plan. You get a calendar, a set of templates and a strategy document, and then the work of actually executing it lands back on your desk. That arrangement works for about six weeks, which is roughly how long it takes for a busy season, a staffing problem or a family emergency to arrive.
Full Management removes that failure point. We produce the content, schedule it, publish it, answer the messages, send the newsletter and report on what happened. Your involvement is one call a month and whatever raw material you send through as it occurs naturally.
It is the most expensive thing we offer, and it is not right for everyone. If you have the time and just need direction, The Content Plan at $950 a month does more for your money. Full Management is specifically for the case where time, not knowledge, is the constraint.
What's Included
Foundation
A quarterly strategy grounded in your analytics rather than instinct, reviewed on a monthly call. Content pillars, the job each platform is doing, and a clear view of which audience you are actually speaking to. When the data says something is not working, we change it rather than posting more of it.
The bulk of the work
Original content made for your business, not stock images with your logo on them. Photo and video capture on content days, editing, graphics built on branded templates, and every caption written for you. Reels and short-form video included where the platform rewards it.
Day to day
Everything is scheduled ahead on a calendar you can see. Posting times are set by your own performance data, not by a generic best-times chart. If something urgent comes up, we handle it that day.
The part people forget
Comments and direct messages answered in your voice, within business hours. This is where most accounts quietly lose people — a question sitting unanswered for four days is a customer who went somewhere else. Anything needing you specifically gets passed straight to you.
The channel you own
Written, designed and sent, in Mailchimp, HubSpot or GoHighLevel. Social platforms rent you an audience and change the rules whenever they like. Your list is the one asset in this whole arrangement that is genuinely yours, and it is the one most small businesses neglect.
Proof
A short, readable report on what moved and what did not, in plain language. Reach, engagement, profile visits, link clicks, email performance and Google Business Profile activity — with an explanation of what we are changing next month as a result.
Your Side Of It
Any agency that tells you a service takes none of your time is either not listening or not being straight with you. Your business is yours, and nobody can speak for it without you in the loop at all. What should change is the kind of time it takes.
Your time, month one: around two hours. One kickoff conversation about the business, the customers and what has already been tried, one content day on site, and a round of feedback on the first calendar.
Your time, every month after: about one hour. A monthly strategy call to look at what happened and decide what is next.
Your time, ad hoc: sending through photos, news and dates as they come up. A new arrival, an event, something funny that happened on a Tuesday. Thirty seconds from your phone, and it is the single highest-value thing you can do for the account.
Your time, content days: a few hours a quarter. This is the one that genuinely needs you, because content made without the owner in it tends to look like content made without the owner in it.
What you no longer spend time on: thinking of ideas, writing captions, editing video, remembering to post, answering the same question in the messages for the ninth time, and building a newsletter at eleven at night.
Getting Started
Month one
Before we scale anything up, we fix what is already broken. Google Business Profile, bios, highlights, the link in your profile, and the basic search terms you should be findable for. These are unglamorous and usually the fastest-moving numbers on the first report.
Month two
The first full month of content runs and we start learning from real data: what your audience responds to, when they are actually online, which formats earn reach. The plan built in month one meets reality and gets adjusted.
Month three
Email goes live properly, the content bank gets deep enough to stay ahead of the calendar, and the quarterly strategy is rebuilt on three months of your own numbers rather than assumptions. This is where it stops feeling like a service and starts feeling like a system.
Honest Answer
If you have two hours a week and you enjoy the content side, The Content Plan is the better deal. You get the strategy, the thirty days of concepts and captions, the templates and the monthly call, and you keep the part you like doing.
If you do not yet know whether your problem is social media at all, start with The Audit. Plenty of businesses arrive convinced they need more content when the actual problem is an unsegmented email list, a half-finished Google Business Profile or positioning that could describe any competitor. Spending $1,650 a month on content will not fix any of those.
And if you are looking for someone to post three times a week for a few hundred dollars, that is a real service, but it is not this one and we would rather say so now than three months in.
Questions
Strategy, content production, scheduling and publishing, community management, email newsletters and monthly reporting. In practice that means we run the account rather than hand you a plan to run yourself.
It starts at $1,650 per month. Where you land above that depends on how many platforms we are running, how much original content we produce each month, and whether email and community management are included.
No. Monthly work is month to month. Many clients start with The Audit, a one-time $675, and the cost is credited toward the first month if they continue.
Instagram, Facebook and LinkedIn are the core, with TikTok, Pinterest and YouTube added when they genuinely fit the audience. We also build email programs in Mailchimp, HubSpot and GoHighLevel, and optimize Google Business Profiles.
About two hours in the first month, then roughly one hour a month after that, plus sending through photos and news as they happen. The monthly strategy call is the only standing commitment.
No. We are based in Red Wing and work across southeast Minnesota and remotely with clients elsewhere. Being local matters for content days and events, less so for everything else.
Ready when you are
A free discovery call, no pitch deck. Tell us where you are and we will tell you honestly whether we are the right fit.
