Research over templates
Every plan starts with your business, your competitors and the actual behavior of the people you're selling to.
About
A store, brought online
Walk into a great shop and a dozen things are quietly working on you — what's at eye level, what you touch first, how it smells, where the light falls. Social Honey exists to recreate that online.
The Origin
I went to school for fashion. I fell for the business.
I studied retail merchandising at the University of Minnesota — buying, merchandising, and the part I loved most, consumer behavior. I took courses on how clothes are actually made. I took sewing classes. I wanted to understand the whole thing, from the pattern to the price tag to the person who finally picks it up.
Then the pandemic hit. My internship disappeared, and nobody was hiring for fashion roles. I already had a natural pull toward social media, so I gave myself a question: could what I knew about buyer psychology and consumer behavior actually translate into a digital space?
Six years later, that's still the whole job. I'm a bridge between what's true on a shop floor and what works online — and I still do in-person and in-store marketing too, because the two have never really been separate.
Still learning by looking
A feed is a shelf. A profile is a storefront. A caption is the sign that makes someone stop walking.
How We Work
What you can count on
Small and accountable
You know exactly who is working on your account, and you hear from them directly.
Honest reporting
Monthly numbers in plain English — including what didn't work and what we're changing because of it.
Right-sized engagements
If an audit is all you need, we'll tell you. We'd rather earn a long relationship than oversell a first one.
Meet the Team
Small by design, deep by discipline
A tight core team, plus in-house experts across design, copy, web and production — brought onto your account for the work they do best.
Allie Wendt
Founder & Lead Strategist
Retail merchandising and consumer behavior at the University of Minnesota, then six years turning that into digital strategy. Leads positioning, offers and the strategy behind every account — plus in-store and event marketing when a brand lives in both places.
Lauren Little
Operations & Client Support
Keeps calendars moving, communities warm and every deliverable on time. Lauren is the reason nothing slips between the strategy call and the thing actually going live.
Our Experts
Design · Copy · Web · Production
Specialists we know and trust, brought onto your account for the pieces that need them — brand design, long-form copy, site builds, photo and video production. Senior work, scoped to what your project actually calls for.
The Social Honey Approach
Four steps, every time
01 /
Listen & learn
A deep dive into your business, your goals and the people you're trying to reach.
02 /
Plan & prepare
A research-backed plan: positioning, offers, content pillars and calendar.
03 /
Execute & engage
We handle the details, so you can focus on what you do best.
04 /
Adjust & grow
Monthly performance reviews and fine-tuning to keep momentum compounding.
Ready to get started?
Let's talk about your brand
Tell us where you're at and we'll show you what a strategy built on research can do.