Proof, not promises
Five engagements, and what each one actually moved.
Case Studies
Five engagements, with the numbers they produced. Every figure came from the client’s own analytics over the engagement period. Client names are withheld — not everybody wants their strategy on a public page.
Women’s boutique · Red Wing, MN · 2026
A family boutique reopened on its original corner decades later — and none of that story came through online. We built the positioning first, then a full visual identity, then a website rebuilt around it with live inventory.
Clinical psychotherapist · Strategy & creative direction · 2026
Content was being produced faster than anyone could measure it, and the same post ran identically everywhere. I took over creative direction and built the missing strategy layer: one SEO dashboard across every platform, and a schedule built on her own data.
Creative & marketing agency · Fractional leadership · 2025–2026
A strong agency with a loyal client base, a name that no longer matched the work, and systems it had outgrown. I joined the leadership team for the full rebrand, plus org structure, a client hub, CRM work and the sales materials the team needed.
Five-star resort & spa · Brand strategy & consulting · 2025
A luxury property whose brand told a different story depending on where you found it, with reach well below what a resort of that caliber should command. We built one brand packet as the single source of truth, then a strategy around its three real guest segments.
Marketing & business consulting · Embedded strategist · 2025–2026
Eleven clients across five industries, each with three or four accounts, every one getting a different approach and manual reporting. I worked as an embedded strategist across the entire roster, with quarterly strategy grounded in analytics rather than instinct.
Almost none of these started with a content problem. They started with a positioning problem, a story that only existed in conversation, a brand that said something different on every channel, or systems a growing business had outgrown. The content was the last thing we fixed, not the first.
That is also why the numbers vary so much. A reach figure on a founder-led video strategy is not comparable to a rebrand delivered for an agency. What is comparable is the approach: look at the data, find the channel already working, and put the effort there.
Ready when you are
A free discovery call, no pitch deck. Tell us where you are and we will tell you honestly whether we are the right fit.
